Publishing on Facebook shows leads and potential customers that you’re actively in business. Many people go to Facebook simply to research companies and look for thought leadership -- and if your Facebook page is incomplete and inactive, they may go with a competitor who is more prominent on the platform.Read More
Videos achieve outcomes on social media that written content might not, and written content can achieve search engine rankings that videos might not. The best scenario is to create both types of content -- along with multimedia content -- to meet audiences' ever-changing preferences, and to attract visitors and leads throughout the marketing funnel.Read More
Video is long past the status of an "up-and-coming" marketing tactic. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.Read More
"Content is king" still holds true, but the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it's all about quality.Read More
Today, your marketing mix should include social media, SEO, influencers, PPC ads, a mobile-first mentality, segmented and transactional email, remarketing, content marketingRead More
It looks like video will continue to become more widespread. Unsurprisingly, 99% of businesses currently using video reported that they plan to continue into 2017. And, what's more, 34% of those currently not invested in video plan to start during the coming year.Read More
The following infographic that illustrates why 2017 will be the year of video marketing. Learn about just how many videos are watched on social media every day (hint: it's a lot) and how other marketers are using video to achieve their goals.Read More
Video Content is trending stronger than ever. This is why Smart Media LLC creates professional produced video content for all of our clients, delivering the best inbound marketing strategy.
In short: Reading is out, watching is in. Ten years ago, the power content marketing move was search + written content. Now, it’s social media + video content.
Building a solid information architecture is incredibly important for ranking well in organic search across a broad topic area. Creating hyper-focused clusters of content geared around a specific topic will not only help solve for that, but it’ll enable you to keep focused on creating content that your buyer persona actually cares about.Read More