Make Great Videos and Write Great Articles

Videos achieve outcomes on social media that written content might not, and written content can achieve search engine rankings that videos might not. The best scenario is to create both types of content -- along with multimedia content -- to meet audiences' ever-changing preferences, and to attract visitors and leads throughout the marketing funnel.

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Kevin Barraco
2017 Video Content Benchmarks

Video is long past the status of an "up-and-coming" marketing tactic. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. 

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Kevin Barraco
How to Create Compelling Content in 2017

Video Content is trending stronger than ever. This is why Smart Media LLC creates professional produced video content for all of our clients, delivering the best inbound marketing strategy.

In short: Reading is out, watching is in. Ten years ago, the power content marketing move was search + written content. Now, it’s social media + video content.

 

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Kevin Barraco
Search Marketing Optimized with Focused Clusters of Content

Building a solid information architecture is incredibly important for ranking well in organic search across a broad topic area. Creating hyper-focused clusters of content geared around a specific topic will not only help solve for that, but it’ll enable you to keep focused on creating content that your buyer persona actually cares about.

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Kevin Barraco