Essential Tips For Social Media Content Creation

Today almost half the globe is active on one social media platform or another. This makes having a presence on social media essential for businesses as a way to connect directly with potential customers through social media content.

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The Benefits of Social Media Marketing

1. Builds Brand Awareness

Using social media platforms is a great way to generate awareness about your brand. In fact, a Nielsen Social Media Report revealed that, for at least 39% of social media users, finding out about products and services is an important reason for using a social network.

2. Builds an Engaged Community

Connection and engagement are at the heart of social media, and one of the greatest benefits of social media marketing for a business is the opportunity to interact with customers from all over the world. It’s never been easier to develop a community of dedicated fans who you can communicate with directly and who, once you win them over, will sing your brand’s praises to all their friends and followers.

3. Enhances Brand Loyalty

Not only does using social media support direct communication with potential and actual customers, but engaging a user through social media forges a stronger relationship between the consumer and the business, and enhances brand loyalty.

5. Targeting of Specific Demographics

One of the best things about social media marketing is that businesses can target their messages to reach the right groups of people. Each platform collects a certain amount of information on their users, which allows you to target even more finely tuned messages to particular audience groups.



Over 70% of all Social Media use is on mobile devices

Over 70% of all Social Media use is on mobile devices

Building a Successful Social Media Marketing Strategy

A social media marketing strategy is a plan for everything you hope to do and achieve using social media. It’s designed to guide your actions and track whether you’re succeeding or failing.

1. Set Social Media Marketing Goals

You can’t move forward without knowing what you’re working towards, so your first step is to set your social media marketing goals.

Each goal should adhere to the SMART framework, meaning they should each be:

  • Specific

  • Measurable

  • Achievable

  • Relevant

  • Time-based

2. Identify Ideal Customers

Effective marketing is impossible without knowing who your target audience is, which social media they prefer, and what they care about. Facebook is a great platform for helping you to develop an ideal customer profile. As one of the largest social networks, with a database of over 2 billion active monthly users, it is a great place to do some audience research.

3. Select Your Platforms

One of the mistakes that businesses new to social media marketing make is trying to build a presence on more platforms than they can maintain. But here’s the thing: your ideal customer is most likely using just one to three of those platforms, and probably has one identifiable favorite.

We suggest you stay focused on Facebook, Instagram, LinkedIn and Twitter.

4. Create a Social Media Content Strategy

Research shows the undeniable value of video marketing.  More than 64% of consumers follow through on a purchase after watching a branded video on Facebook. And video will only continue to rise in importance. Research also noted that marketers who use video increase their revenue 49% faster than those who don’t.

5. Establish a posting frequency:

Finding the perfect frequency is critical for engagement. You don’t want to post so much that you annoy your fans or followers, nor do you want to post so infrequently that they forget you.

6. Create a social media content calendar:

Once you’ve determined the types of social media content you’ll be sharing, the time you’ll be posting, and your posting frequency, create a social media content calendar that outlines how often you will post to each network, which content you will share, and when you will share it.

Now you have some insight and ready to go. Contact us at Smart Media if you need help getting started or need professional content creation. Our experience and knowledge helps small businesses grow their branding on social media and build their awareness for new business.

This post was featured in UpCity’s Top 25 Digital Marketing Articles

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