Shoppable Posts: Reducing the Barriers to Purchasing

By now, you know that social media is a huge part of online marketing. What you might not realize is just how many people shop on social. 60% of Instagram users say they discover new products on Instagram.

These platforms have taken note of the fact that people are using them to shop and have made it easier for merchants to sell via social media. Over the past few years, Instagram, Pinterest, and Facebook all have ways for ecommerce stores to create shoppable posts using a native integration that makes it easy to tag and shop products directly in your posts. For online retailers, this is a great way to drive traffic to product pages.

Here is an example on Instagram from our friends @nolatshirtofthemonthclub

This photo below is on their feed and when you tap the photo, the t-shirt name and price appears. Tap the price and you’ll be taken to a screen with more information and the option to view the item on their website. From this screen, you can also scroll and see more products.


Here is a sample Instagram post that displays the item price and link to purchase.


By utilizing social commerce, you’re reaching new customers, reducing the barriers to purchasing, and dramatically shortening the sales funnel. While shoppable posts have been on the rise for the past few years, it is expected to become the norm in 2020, so get yours set up today!

Smart Media is a New Orleans Content Marketing / Creative Agency, that helps businesses boost their online presence and social media engagement. Contact us today for a consultation and review of your marketing needs.

More resources:
Here is a great article to learn more - Ultimate Guide to Instagram Shopping Posts

Kevin Barraco