Confirming Video's Dominance

If you use social media, you already know how important video is. However, just to re-affirm that you're spending time in the right place, here are the latest trends that reveal the best way to display your content on Facebook, Instagram, Snapchat, and Twitter

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Kevin Barraco
The Power of Hashtags on Instagram & Facebook

Hashtags can skyrocket your business to new heights, but if used too frequently or without a clear strategy in mind. We want your business’s Instagram posts to receive optimal engagement, so you won’t just attract followers -- you’ll attract the right followers.

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Kevin Barraco
Make Great Videos and Write Great Articles

Videos achieve outcomes on social media that written content might not, and written content can achieve search engine rankings that videos might not. The best scenario is to create both types of content -- along with multimedia content -- to meet audiences' ever-changing preferences, and to attract visitors and leads throughout the marketing funnel.

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Kevin Barraco
2017 Video Content Benchmarks

Video is long past the status of an "up-and-coming" marketing tactic. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. 

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Kevin Barraco