Video Marketing Statistics


  • Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years.   (Source)
  • Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021.   (Source)
  • 70% of YouTube viewers watch videos for "help with a problem" they're having in their hobby, studies, or job.   (Source)
  • 43% of B2C marketers say pre-produced video is the most successful type of content for marketing purposes.   (Source)
  • Globally, YouTube is consumers' leading source of video content, at 83% (Facebook is second, at 67%).   (Source)
  • Video streaming has increased significantly in the last several years. The live-streaming platform, Twitch, saw an increase of more than 13 million average daily streaming hours between 2012 and 2017.   (Source)
  • 62% of B2B marketers have rated video as an effective content marketing tactic.   (Source)
  • Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.   (Source)
  • 85% of adults consume content on multiple devices at the same time.   (Source)
Kevin Barraco