Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years. (Source)
Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021. (Source)
70% of YouTube viewers watch videos for "help with a problem" they're having in their hobby, studies, or job. (Source)
43% of B2C marketers say pre-produced video is the most successful type of content for marketing purposes. (Source)
Globally, YouTube is consumers' leading source of video content, at 83% (Facebook is second, at 67%). (Source)
Video streaming has increased significantly in the last several years. The live-streaming platform, Twitch, saw an increase of more than 13 million average daily streaming hours between 2012 and 2017. (Source)
62% of B2B marketers have rated video as an effective content marketing tactic. (Source)
Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%. (Source)
85% of adults consume content on multiple devices at the same time. (Source)
