Why Your Business Needs Professional Photos
Over the years, I have captured photos for many businesses and brands within a variety of industries. It has been rewarding to see what a single photo can contribute to a website or a piece of marketing and advertising. It’s proven time over time that custom professional photography elevates the value and engagement of all businesses.
Every business, no matter the industry, can benefit from having professional photography. High quality photography is an important asset that will contribute to your overall branding and success.
Here are a few reasons why you need to invest in high quality professional photography:
Photos enable you to show your clients and customers what you have to offer rather than tell them. Consumers like to see things for themselves before making a decision about a purchase. Photos and videos of your products and offerings are more valuable than ever before.
Your photos represent your brand. Low quality, unprofessional photos on your website will communicate the same about your organization and the products and services you offer.
While stock photos are certainly helpful for some purposes, they are not the best way to showcase your business. When people visit your website, or consume your marketing they want to get to know you. Professional custom photography shows actual photos of your business, your team members, and your products.
SEO is the practice of strategically optimizing various elements of your website in an effort to help it perform better in the search engine ranking results. There are many elements to SEO, and one element is images. Optimized photos can help your website get found in the image results like Google Images and perform better in the overall search results. This also applies to video content.
What many don’t realize is that photos are content – and they are a powerful, versatile form of content. When it comes to marketing your business online, “content is king.” This has been the case for a while now, and it definitely still holds true today more than ever.
Online, photos can be used to make your website infinitely more engaging. They can be used to build your brand on social media, and they can also be featured in blog posts and articles. Offline, photos can be used in brochures and promotional materials of all kinds. By investing in professional photography, you provide yourself with new, helpful ammunition that can be used to enhance your marketing efforts in so many ways.
At Smart Media we are digital marketing strategists and strive to capture the highest quality of photo and video content for our clients. Our original photography is used for social media management, advertising, and packaged with new websites we build or placed in existing websites we update.
Interested in learning more about the benefits of professional photography or anything else you can do to enhance your online presence - Contact us today!
All Images Copyright of Smart Media, LLC - photographed by Kevin Barraco
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