Video is helping businesses achieve key business goals.

Video Continues to Trend Up for Marketers

63% of businesses are now using video, compared to 61% this time last year.

  • An almost unanimous 97% said that video had helped them increase user understanding of their product or service.
  • 81% linked it to a direct increase in sales.
  • 76% felt that video had increased traffic to their website.
  • Over half (53%) said video had helped them decreased support call volume.

83% felt that, overall, video gave them a good ROI -- which, again, compares favourably to 76% a year ago.

It looks like video will continue to become more widespread. Unsurprisingly, 99% of businesses currently using video reported that they plan to continue into 2017. And, what's more, 34% of those currently not invested in video plan to start during the coming year.

Video remains popular with consumers.

Well, it's little surprise that video remains incredibly popular. In fact, 79% say they'd rather watch a video to learn about a product than read text on a page -- up from 69% twelve months ago.

Indeed, video remains a potent way for consumers to find out about new products, too. 91%have watched an explainer video -- a short, elevator pitch-style introduction to a product or service. And an enormous 84% said that they'd been convinced to make a purchase after watching a brand's video.

New video opportunities continue to emerge.

While video adoption continues to ramp up, there are still huge opportunities for marketers who want to use video in new, interesting ways. Trends such as Facebook Live (used by 19% of marketers), Snapchat (8%), Instagram video (26%), 360 video (12%), and virtual reality (7%) are all available and within reach to marketers, but have all been slow to be adopted.

Marketers are spending more. Consumers are watching more. And the only question is: When are you getting started on your next video campaign?

Contact us to learn how we at Smart Media LLC can produce and deliver  effective content marketing for your business. 

Source - Hubspot

Kevin Barraco