Are You Still Doing Email Marketing? You Should Be
One thing I run into with small businesses is the decreased use of email marketing. Some companies have completely stopped sending marketing emails all together, and they tell me, “No one reads emails anymore”, but that is just not true. Email marketing to your consumers or B2B communication is still very effective.
Sure, nowadays businesses put a lot of emphasis on chatbots, social media, and other new opportunities to reach their customers, however, your contemporary communication of email is one of the oldest and yet still very effective messaging today.
Email pre-dates the web. As long as there has been an Internet, there has been email and for the most part it hasn’t changed. The core of email has barely moved in the past 25 years. There is something to be said about this and the reason why it remains to be widely used, it’s simple.
Another reason for lasting email communication is personalization and relevancy in marketing continues to grow. Intent-based marketing provides insight to your audience and can demonstrate the power of personalized emails. This has been the foundation for brand loyalty and re-marketing for many years. Consumers want to know the offers, discounts or weekly updates on your brand especially when it’s related to their pervious purchase.
We believe that email newsletter marketing is poised to see continued growth for the foreseeable future – despite all the hype that it’s dead or dying.
Here are some proof points and stats on email marketing provided from Hubspot for 2020:
73% of millennials prefer communications from businesses to come via email.
More than 50% of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.
99% of consumers check their email every day.
80% of business professionals believe that email marketing increases customer retention.
59% of respondents say marketing emails influence their purchase decisions.
59% of marketers say email is their biggest source of ROI. The cost to send email approaches next to nothing and the people who opted in are genuinely interested in what you’re offering.
Perhaps the most powerful and compelling reason email will continue to dominate is the ownership aspect. Direct access to your own customers will be critical for your long-term success. We can’t predict the sustainability of third party data sources and platforms such as social media. What happens if tomorrow Facebook and Instagram go away. Will you still be able to communicate to those followers ?
Grow your email list and use it!
If you have questions or need assistance with email marketing, give us a call at Smart Media.