How to Make the Facebook Algorithm Work for You

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As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers. Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs.

Facebook mentions three major categories of how they rank posts:

  • Who a user typically interacts with

  • The type of media in the post (eg., video, link, photo, etc.)

  • The popularity of the post

Here are a few tips to help the Facebook algorithm work for you.

  • Start conversations that get people talking to each other

According to Facebook, one of the algorithm’s key ranking signals is whether a user has previously engaged with your Page. That means you have to put in the elbow-grease before the algorithm can start to recognize and reward your Page’s value.

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  • Post high-quality videos longer than 3 minutes

In May 2019, Facebook announced that the newsfeed will increasingly surface quality, original videos. The algorithm is increasing the influence of these three ranking factors:

  • Loyalty and intent: videos that people search for and return to;

  • Video length and view duration: videos that people watch past the 1 minute mark, and that are longer than 3 minutes;

  • Originality: videos that aren’t repurposed from other sources and that have plenty of added value.

  • Post often and consistently

According to Facebook, Pages that post often are more likely to be meaningful to their audience. Therefore, posting frequency is a ranking signal that can affect how high up in the newsfeed your posts are placed.

  • Leverage Facebook Groups that are meaningful to your audience

Facebook says that Groups continue to be one of the most valuable parts of Facebook, according to user behavior.

  • Support your organic wins with paid ads

While your brand’s organic content can deepen your relationship with your audience, Facebook ads remain the best way to expand your brand awareness.

If you have any questions or need help managing your Facebook business page, contact us at Smart Media. We have helped optimize many Facebook accounts by producing high quality engaging video post and also leveraging reach and new leads with Facebook ads. We can help you too!


blog source, Hubspot

Kevin BarracoPublish Content on Facebook, Social Media Marketing