Effective Ways to Use Video on Your Website
So, how can you use video to achieve the greatest impact on your website?
You can put a video almost anywhere and it will produce an effect. Visitors favor videos because they're convenient, digestible, and engaging. Your business benefits from video because it’s captivating, educational, and mobile-friendly.
If videos are produced well, you’ll boost the resonance of your messaging, increase time-on-site, and drive greater conversions.
Suggested use of videos on your website:
Homepage background video
About your business video
Homepage explainer video
Product page videos
Video testimonials
Homepage Background Video
You can use these to make an impression or quickly communicate your message to visitors. Background videos aren’t relevant to every product or service, but they do offer a modern feel. A rotating homepage video affirms the brand’s reputation for elegant and functional websites.
About Your Business Video Content
This is highly valuable yet very niche-specific content that’s sure to generate qualified leads. To enhance your lead generation strategy, supplement your content with high-impact video.
Explainer Videos
Explainer videos are usually placed below the fold. These videos are a straightforward and effective way to pull visitors toward a sale.
Product Page Videos
The focus of a typical product pages is to tell. These days, reading this much text is a burden most would rather avoid. Use a video to explore your product or service. This will allow you to communicate large amounts of information in a quick, convenient manner that people enjoy.
Video Testimonials
Testimonials let you tell a success story (without bragging) while featuring your happy customers. These function as social proof – when people look to the responses of others to determine the correct action. Broadcasting customer advocacy via video helps you to secure trust and create new sales.
The functionality and the desire for video marketing is on the rise. If you want to enhance your website with video, contact us to learn more. Smart Media specializes in video content marketing for small businesses and we provide a simple, affordable, turnkey solution for shooting and editing your videos. Plus we also have the expertise on website design helping you place and market your online videos for the highest engagement.
Watch some of our videos here.
And learn more about our website development work here if you need to refresh or rebuild your website.