The Power of Content Marketing for 2019


If you want to be relevant and successful in marketing your business in 2019, here are a few of the top online marketing tactics all businesses should be doing this coming year.

Social Media
Facebook continues to dominate the social media realm, and based on numbers alone, it’s a desirable platform for consumer engagement. You also should use LinkedIn and Instagram, depending on your audience. Instagram continues to show consistent growth, however, the biggest user increase is LinkedIn, achieving 145% growth in users in 2018. Your content marketing plan should make the most of these platforms.

61% of B2B content marketers have increased their use of social media for content marketing purposes compared with one year ago.

In addition, you must buy into social media advertising. Organic exposure is decreasing as these platforms get crowded, however the value of paying for reach and engagement on social media is still underpriced.

Research shows the undeniable value of video marketing.  More than 64% of consumers follow through on a purchase after watching a branded video on Facebook. And video will only continue to rise in importance. Research also noted that marketers who use video increase their revenue 49% faster than those who don’t.

In 2019, we can expect an increased focus on nurturing customers, especially post-sale. This means your customers are more likely to stay loyal. When you continuously engage clients, build lasting trust and form genuine relationships, your business will have a much stronger staying power

Consumers are more excited about their smart speakers than ever. We will likely be seeing more online publications using audio content to keep up with their followers’ demand. As you enter 2019, your marketing plan should include efforts to tailor your company’s search engine optimization (SEO) strategy to respond to voice search demands and Podcast audio content.

If you have questions or need marketing consulting, contact us at Smart Media and we can help get you started.