Facebook’s ‘Premieres’ Video Format

Facebook’s ‘Premieres’ video format lets publishers post prerecorded video as live footage.

Facebook releases their new video format called Facebook Premieres that lets video creators, publishers and shows post prerecorded video as live footage.

The prerecorded videos plays similar to a livestream, allowing viewers the chance to interact with the video as it is broadcast on the site. Comments, reactions and interactions with the prerecorded Premieres video will happen in real time, as with Facebook’s Live videos. Once used as a Premiere video, the video becomes a normal VOD (video on demand).

People will be able to experience Premieres of videos like movie trailers, new episodes of Facebook Watch shows, or new content from their favorite creators, alongside other fans together in real time — just like watching a Facebook Live video.

This is great for creators, marketers and business owners, allowing you to pre-produce content that can be promoted like an episodic video with a scheduled release as a live video.

Now it’s even easier to plan and pre-produce video content, while publishing it “live” on specific future dates. Time to take advantage of video content, Lights - Camera - Action !

Smart Media offers video content marketing services that can boost your social media engagement and reach. Contact us to learn more.

Kevin Barraco