The Holiday season is here, and with it comes a great opportunity to do some marketing for your business. Some traditional methods of business sales and marketing may need to be adjusted accordantly. This holiday season you will need to do more!

Utilizing Your Website

Your website is the number one online factor for convincing potential clients that your brand is reputable, reliable and the best choice for their needs. Update your site to include more content, information about you and your staff and specials. Build trust with customers and win them over with the right web design and content. By putting faces to your names, adding testimonials, updating your contact information, and increasing security, you can make changes that inspire trust and drive sales. Read more here from my previous blog.

Content Marketing Ideas

Create engaging and relevant content has become a very important marketing strategy. From new photography, videos, blogs and podcast. You need to give your audience more this season. Jump on a FB live as often as you can. Share a photo daily, and talk about your services and products regularly. This leads right into the next important step, which is social media.

Social Media Ideas

It’s time to double down. Reaching your customers and discovering new customers starts with social media. Facebook, Instagram and LinkedIn are our favorites. Use these platforms to boost your social media activity. Share your new content across all platforms and don’t forget to be social. Start a conversation, comment and engage with your posts. One of my favorite strategies during the holiday season is repurposing content. Look at some of your older content that is still relevant and share again or re-post. Also, check out some user-generated content and share content related to your sales and marketing. Lean more about user-generated content marketing here.

Email Marketing Automation Ideas

Set up targeted, automated email campaigns. Re-marketing to your customer base is the most important email marketing tactics to deploy this Holiday season. This has been the foundation for brand loyalty and re-marketing for many years. Consumers want to know the offers, discounts or weekly updates on your brand especially when it’s related to their pervious purchase. Read more here from my previous blog.

Local Advertising

Now it’s very important to use paid advertising. With more individuals and brands on social media platforms, you should consider using paid advertising to increase your visibility and reach. Locally targeted social media ads are a powerful tool to grow your business. With the correct targeting, messaging and strategy, Facebook, Instagram and LinkedIn ads can provide incredible results.

Local Business Networking & Outreach

Work with other neighborhood shops, and businesses to pool your resources (and social media reach) for a holiday-themed promotion. Getting involved in your community goes a long way for both brand awareness and establishing your company as one that cares.

If you have any questions or need some marketing services, give us a call at Smart Media.

Marketing for the Holidays