First impressions of your brand and your business happen online and your website is the number one online factor for convincing potential clients that your brand is reputable, reliable and the best choice for their needs.

Here are a few smart tips to demonstrate a trustworthy business.

Make sure your website is HTTPS secure.
Introduce your team to your customers.
Add testimonials and reviews.
Add your social media accounts.
Add alternative ways for your customers to contact you.
Keep your website updated with current information.

Build trust with customers and win them over with the right web design and content. By putting faces to your names, adding testimonials, updating your contact information, and increasing security, you can make changes that inspire trust and drive sales.

At Smart Media, we not only build modern, user-friendly websites, we provide enhanced content marketing packages that apply all the necessary strategy to delivery trust and engaging content to your audience.

Here are a few statistics for 2020:

Websites with blog content have 434% more search engine-indexed webpages.
Content marketing gets 3x the leads per dollar spent when compared to paid search efforts.
55% of people will search online for reviews and recommendations before making a purchase, with 47% visiting the company website, 26% checking out the physical store, and 23% of people talking with friends and family.
Organic traffic improves by up to 157% with added video content.
Creating a video landing page has the potential to increase conversions by as much as 80%.
source (Content Marketing Institute)

Contact us if you have any questions about boosting your web presence or building a consistent content marketing strategy. Our marketing & creative services are tailored to your business size and needs.

Additional resources below to learn more about today’s best tactics for being successful online:

Featured

Why Your Business Needs Professional Photos

Online, photos can be used to make your website infinitely more engaging. They can be used to build your brand on social media, and they can also be featured in blog posts and articles. Offline, photos can be used in brochures and promotional materials of all kinds. By investing in professional photography, you provide yourself with new, helpful ammunition that can be used to enhance your marketing efforts in so many ways.

You Should Be Repurposing Your Content

Repurposing content is one of those strategies that every content marketer knows they should be doing. The idea of recycling content to reach a wider audience is a great opportunity.

Social Media Content Creation

Now is the time to get focused on Social Media Content. Not only does using social media support direct communication with potential and actual customers, but engaging a user through social media enhances brand loyalty.

Social Media Marketing for the New Norm

Summer of 2020 has been a challenging one for sure, but we have seen some good changes take place and now is the time to make a move for your business. We have learned a few new approaches for social media strategy in today’s new norm and a few old practices that are now more important.

Ways to Use Your Website for Building Trust with Your Audience.