Social Media Marketing for the New Norm
Summer of 2020 has been a challenging one for sure, but we have seen some good changes take place and now is the time to make a move for your business. We have learned a few new approaches for social media strategy in today’s new norm and a few old practices that are now more important. The one thing that holds true today and what we are seeing is the most important aspect of social success for your business is people. People are at the heart of every business. The people who built it. The people who run it. And the people who buy from it.
When you’re working to create your social media strategy moving forward, consider what feels the most human. Create a social media strategy that will help you build stronger relationships, short- and long-term. Focusing on your customers and your audience.
Now is the time to review and embrace your brand story.
Your customers all have at least one thing in common — they all support your business. When you’re maintaining brand awareness and engagement, sales will come naturally.
Create more content that gives back to your audience. Provide some value that can be useful to your followers and allow them to become your brand ambassadors. The possibilities are endless with a touch of creativity.
Build collaborations. One of the best ways to expand in your community is through partnerships. Find businesses and individuals who have brand messages that align with your business so that both your audiences benefit.
Now it’s very important to use paid advertising. With more individuals and brands on social media platforms, you should consider using paid advertising to increase your visibility and reach. Ads are a powerful tool to grow your business. With the correct targeting, messaging and strategy, Facebook, Instagram and LinkedIn ads can provide incredible results.
Respond and engage. The goal of social media is to build relationships for your business — which means you need to have conversations. Make sure you’re checking in regularly for new questions, comments and feedback.
So, where do you go from here? This is where we can help. If you're just starting out or need to optimize your online marketing strategy, Smart Media provides all the resources to work with you on social media management and powerful social media advertising. We can help create your brand story and use that content to engage with your followers and discover new customers to grow your business.